Why Can’t Employers find Great Candidates on College Campuses? (or anywhere for that matter)

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Employers are resorting to asking their employees to find great people to join their company.

In some cases cash bonuses are being paid.  Although employers continue to source candidates from schools, it’s costly for their limited recruiting staffs to do college visits.

Career Fairs have always been a great way for students to meet employers and vice versa but it’s no secret how Career Fairs are not getting the attendance they once did.  Students appear disinterested or terrified with the whole process and are taking a stand off approach to job hunting.

Even through job aggregators like Handshake and Simplicity – where students can file their profiles and resumes, and employers can access this information and reach out students – the applicant pool is ENORMOUS. So, average students are getting overlooked and losing competitively to those students with higher grade point averages, market appealing majors, higher pedigree schools and those who have had more internship opportunities.

Unfortunately for those students who DO get an interview, often they are ill prepared and fail at their big time up at bat.  This rejection throws them a curveball they aren’t expecting and they sink lower into “getting a job depression.”

So, what does the average student do to compete.  Yes, the other 75% of the student population – what happens to them?

The Class2Career tool offers all students the inside scoop on how to get interviews and how to insure to put their best foot forward on the interview.  It takes them through an exercise where they formulate their strengths by examining experiences they may have had and then relating those experiences to strengths.  Their strengths are then aligned to jobs and gaps are identified and finally having each student document their experiences to back up their strengths.  In the end the student has written their interview script.

They will be confident and prepapred and it will make a difference on job interviews!


The Power of Staying in Touch

Too often we connect with someone from the company where we want to work and set up a time for coffee. We meet them, send the thank you note and that’s it…..we fail to stay in touch.  So why do we need to stay in touch?

You connected with someone at the company you want to work at, right?  After that coffee, they remember you for probably 25 – 30 days.  In the interim they might be approached by someone else for a meeting, or they meet other people looking for positions who do a better job staying in touch.  When the company sends out an internal job posting – you want that connection to remember YOU – not anyone else.  So don’t let a month go by without reaching out to that contact to let them know:

  • You are still looking – don’t make them assume anything
  • Tell them about any accomplishments you have had – great grades, kudos on the job, travel plans – anything that is news worthy. Or maybe if you have read something about the company you could ask them about it. JUST STAY IN TOUCH.  Even if they don’t respond, don’t worry – it might be a one-way convo – who cares.  When that job crosses their desk they will think of you….even if it’s only to stop the emails – just kidding.

After you land the job you want try to keep in touch once a year if you chose to go to another company.  If you are in the same company – reach out every so often to tell them how you are doing and thank them for their help…..you may end up working for them someday!


Necessity is the Mother of Invention

“Necessity is the mother of invention.” In our years recruiting for corporate America, we found a large majority of applicants were unable to link what they had accomplished in their lives to a workplace need.  In other words, they were unable to take one of their strengths, give an example of how they had demonstrated this strength and then link it to why it would be important for a company to have someone with that strength.

Not all interviewers take the time to get your individual story….The process is getting worse because now computers are scanning resumes as part of the selection/rejection process.  When you get an interview, you must be able to align the company’s job requirements to a strength and story that you have and you must make this connection in the interview.  Failure to do so may mean being unfairly rejected from a job you really want.

At the end of a recruiting day, we didn’t remember grade point averages, or what was on the resume. We remembered the person through their individual compelling stories of success, triumph and failure.

The story is how we get an inside look at the person to be hired….people hire people! And that is the underlying reason why we created Class2Career!